Alchemic Silver Shampoo - 250ml Detangling Jelly is the one I

Jelly is the one I reach for when a client wants that lived-in

This is the purple conditioner I pair with platinum

Available at our River North studio

Available at Reverie Salon in River North

Alchemic Silver Shampoo - 250ml Detangling Jelly is the one IThis is the purple shampoo I lean on for platinum, silver, and cool blonde clients. It deposits a violet tone that neutralizes the brassy yellow that creeps back in between appointments, so your blonde stays bright, clean, and cool instead of going warm and dull. Use it in place of your regular shampoo once or twice a week lather, leave it on a few minutes for more toning or rinse sooner for less, then follow with conditioner. Its essential for